The dazzling new solo album of Diddy ?Press Play? hits the charts with the three-time Grammy Award-winning recording artist taking his trademark sound to the next level, crafting a modern meld of musical styles that is uniquely and undeniably his own.

Marked by an unprecedented media blitz, Press Play?s first single P. Diddy feat. nicole- come to me lyrics is currently on fire at the airwaves across the country.

Come to me and P. Diddy was the #1 most-added song in its first week at Urban and Rhythmic formats. Come to me Diddy mp3 is now a top 20 sensation on both charts, while also climbing the top 30 on the Billboard "Hot 100."

Undoubtedly, as one of television?s most popular icons, get money get honeys lyrics p Diddy is once again dominating cable programming, with the "Come To Me" companion video clip now in its second consecutive week as the #1 most played urban video across all channels, including MTV, MTV2, BET, Fuse, and VH1.

Furthermore, BET presented an additional special, Six Degrees of Diddy, which features interviews and analysis of a half-dozen of the artist/producer's most notable projects (check local listings).

Diddy had multiple appearances on MTV to herald the arrival of "Press Play," including a release date visit to TRL.

The hype goes on with the launch of the all-new www.diddy.com website. The site is the new online home for all things Diddy, including an exclusive video journal, extensive discography, and all the very latest Diddy news, events and contests including the video Diddy nfl kickoff concert.

Tracks from "Press Play" that have been featured on MySpace have been streamed more than 12 million heralding Diddy as the top 5 artist on MySpace, with nearly half-a-million friends - known and loved by Diddy as his "MySpace Family."

More than a year in the making, "Press Play" finds P. Diddy wine united with a veritable who's who of contemporary artists. The result is a cutting-edge collection that brings together a captivating range of voices in an album defined by depth and diversity. The guest performers include: Christina Aguilera, Mary J. Blige, Jamie Foxx, Big Boi, Timbaland, Nicole Scherzinger, Brandy, Cee-Lo, Ciara, Keyshia Cole, Nas, Twista, Avant, Shawnna, mario winans p diddy loon,, Jack Knight, Scar, Mika Lett, S. Rosete, and Keri. Joining Diddy behind the board were such production aces as Kanye West, Timbaland, Just Blaze, the Neptunes, Havoc from Mobb Deep, Mario Winans, Will.I.Am from the Black Eyed Peas, Rich Harrison, Danja, Big Boi, Rob Lewis, J-Dub, K-Def, Grind Music, and Jai.

The 18 songs on "Press Play" featuring a 'me & u' remix feat. Diddy and Yung Joc - Cassie and Dem Boyz main Boyz n Da hood ft P. Diddy span the impressive realm of Diddy's artistic expression, from straight-up party tracks like the smash first single, come to mep Diddy featuring Nicole Scherzinger, to the percolating, jazzy pop of "Special Feeling," to the funhouse hip-hop of "Thought You Said" featuring Brandy. "Diddy Rock" featuring Shawnna, Twista & Timbaland mixes deep house cheekiness with a hip-hop sensibility, creating a vibe that transcends both.

Despite Diddy's multi-faceted achievements, it is music that remains the primary focus of his life.

"I've achieved a great deal of success, but music is my passion," the mogul rapper said.

Sean Combs began his career at Uptown Records, where he helped launch artists like Jodeci, Mary J. Blige, and Heavy D & the Boyz. In 1993, he established Bad Boy Records, where he became the creative force behind a string of chart-topping hits and million-selling records from the likes of the Notorious B.I.G., Craig Mack, Total, Faith Evans, Mase, forbes master p and p diddy and 112. He also produced hit records for artists on other labels, including Aretha Franklin, Boyz II Men, Mariah Carey, Lil' Kim, Janet Jackson, Jennifer Lopez, and many others.